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svedka
holiday campaign 

problem 

SVEDKA had failed to set it self apart from other vodkas during previous holiday seasons.

insight 

Baking ​was a stress-tonic during the pandemic. 

strategy

Offer a creative twist on the classic holiday cocktail recipe. 

idea

We leveraged "granfluencers" to bring two holiday favorites together - grandmas and drinking - to give a creative twist to cookie baking with a special ingredient: a splash of SVEDKA.

results 

  • Drizly sales went up by 205% vs. 2019 holiday season 

  • Drove a 5.13% engagement rate across platforms 

  • Generated lift in purchase intent (+4.8pts) and brand awareness (+2.9pts) among target audience 

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