problem 

SVEDKA ​was getting lost online & at-shelf during the holidays. 

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insight 

Baking ​was a stress-tonic during the pandemic. 

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strategy

Offer a creative twist on the classic holiday cocktail recipe. 

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idea

We leveraged "granfluencers" to bring two holiday favorites together - grandmas and drinking - to give a creative twist to cookie baking with a special ingredient: a splash of SVEDKA.

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results 

• Drizly sales went up by 205% vs. 2019 holiday season 

• Drove a 5.13% engagement rate across platforms 

• Generated lift in purchase intent (+4.8pts) and brand awareness (+2.9pts) among target audience