the situation  

SVEDKA ​was getting lost online and at-shelf during the holidays. 

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the insight  

During the pandemic, baking became the ultimate stress-tonic. ​

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the strategy

Put a fearlessly original spin on classic holiday cocktails. 

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the idea

We teamed up with "granfluencers" to blend two holiday favorites together - grandmas and drinking - to put a creative twist on baking with a special ingredient: SVEDKA.

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the results  

• Drizly sales went up by 205% vs. 2019 holiday season. 

• Drove a 5.13% engagement rate across platforms. 

• Generated lift in purchase intent (+4.8pts) and brand awareness (+2.9pts) among target audience.