history nerd.
armchair profiler.
perpetual nomad.
I like to thank my fourth grade math teacher for making me hate math, because it led me to discover my love for creativity. From beauty to banking to beer, I love finding the magic in the mundane to unlock brave creative leaps for brands.
One of my CDs once said I’m like a truffle-hunting pig they want on every adventure, because I can smell something the team knows is out there, but need someone with my nose to help find.
…I was hoping they'd say “truffle-hunting dog,” but you take the compliment where you can.
When I’m not strategizing, I'm likely indulging my outdoors-y alter ego, wishing my dog could talk back to me, cheering on Arsenal from afar, or reliving the trauma of coming in second for wittiest in high school.
arnold / strategy director
april 2025 - present
Making the thing nobody likes to think about a little bit more fun, friendly, and human.
...while getting a masterclass in comedy and character-building from
Dr. Rick, Flo & the squad, and more everyday.
arnold / associate strategy director
aug. 2023 - april 2025
Unlocked a 160-year-old bank’s “main character energy” by transforming a perceived weakness into a growth-driving differentiator.
mccann worldgroup / senior strategist
aug. 2021 - aug. 2023
Helped the world’s #1 makeup brand* move beyond outdated beauty standards to champion a more inclusive vision of beauty.
Worked with other beauty, fashion, and image-driven brands like ASOS and essie to help them reclaim their cool factor.
*Maybelline reaches over 200 million people in 120 countries.
cavalry / senior strategist
sept. 2019 - aug. 2021
Turned Kim Crawford into a lifestyle brand by carving out a new role for it to own as a true friend to women wine lovers.
Challenged pretentious, snobby wine culture with Woodbridge.
Unleashed Meiomi's it factor to take it from challenger brand to category leader.
Learned Italian to create a masterbrand portfolio architecture for Ruffino's house of brands.
cavalry / strategist & jr. strategist
sept. 2017 - sept. 2019
Launched Corona's most successful line extension ever by appealing to a demographic that mainstream light beers had ignored.
Helped propel an imported beer brand from Mexico to become the #2 beer brand in America.
Relaunched the 100-year-old Laughing Cow brand, made Boursin a Pinterest sensation during the 2017 holiday season, and evolved the Mini Babybel character into the hero of snack time.
