about
history nerd turned creative strategist
West Coast-born, Southern-raised, Midwest-molded, and now living in New York—I’m a nomad at heart.
I love digging into the past to decode the present and uncover why we do what we do.
Strategy is like my safe space to nerd out. 🚀 I love how it fuses imagination with action. I've seen how great ideas spark change, and I want to help break more of them out of the group chat.
When I’m not strategizing, you can find me traveling, talking to my dog like a human, cheering on Arsenal from afar, or reliving the trauma of being voted second most wittiest in high school.
cv
arnold / associate strategy director
08/2023 - present
Lead brand & retail strategy for the 5th largest bank in the country, transforming a 160-year-old blank slate into a brand.
mccann worldgroup / senior strategist
08/2021 - 08/2023
Inspired the world's #1 makeup brand* to break out of outdated beauty standards to showcase a more diverse and inclusive vision of beauty.
Helped other beauty, fashion, and image-driven brands like ASOS and essie regain their cool factor.
*Maybelline reaches over 200 million people in 120 countries.
cavalry / senior strategist
09/2019 - 08/2021
Turned Kim Crawford into a lifestyle brand by carving out a new role for it to own as a true friend to women wine lovers.
Challenged pretentious, snobby wine culture with Woodbridge.
Unleashed Meiomi's it factor to take it from challenger brand to category leader.
Learned Italian to create a masterbrand portfolio architecture for Ruffino's house of brands.
cavalry / strategist & jr. strategist
09/2017 - 09/2019
Launched Corona's most successful line extension ever by appealing to a demographic that mainstream light beers had ignored.
Helped propel an imported beer brand from Mexico to become the #2 beer brand in America.
Relaunched the 100-year-old Laughing Cow brand, made Boursin a Pinterest sensation during the 2017 holiday season, and evolved the Mini Babybel character into the hero of snack time.
