history nerd.
armchair profiler.
perpetual nomad.
I like to thank my fourth grade math teacher for making me hate math, because it led me to discover my knack for storytelling and creativity. Turns out, culture, people, and ideas are way more interesting anyway. From beauty to banking to beer, I love finding the truths and tensions that spark big ideas.
When I’m not strategizing, I'm likely traveling, indulging my outdoors-y alter ego, wishing my dog could talk back to me, cheering on Arsenal from afar, or reliving the trauma of coming in second for wittiest in high school.
arnold / strategy director
april 2025 - present
Trying to help make the thing nobody likes to think about a little bit more fun, friendly, and human.
arnold / associate strategy director
aug. 2023 - april 2025
Led brand & retail strategy for the 5th largest bank in the country, transforming a 160-year-old blank slate into a likable brand.
mccann worldgroup / senior strategist
aug. 2021 - aug. 2023
Helped the world’s #1 makeup brand* move beyond outdated beauty standards to champion a more inclusive vision of beauty.
Worked with other beauty, fashion, and image-driven brands like ASOS and essie to help them reclaim their cool factor.
*Maybelline reaches over 200 million people in 120 countries.
cavalry / senior strategist
sept. 2019 - aug. 2021
Turned Kim Crawford into a lifestyle brand by carving out a new role for it to own as a true friend to women wine lovers.
Challenged pretentious, snobby wine culture with Woodbridge.
Unleashed Meiomi's it factor to take it from challenger brand to category leader.
Learned Italian to create a masterbrand portfolio architecture for Ruffino's house of brands.
cavalry / strategist & jr. strategist
sept. 2017 - sept. 2019
Launched Corona's most successful line extension ever by appealing to a demographic that mainstream light beers had ignored.
Helped propel an imported beer brand from Mexico to become the #2 beer brand in America.
Relaunched the 100-year-old Laughing Cow brand, made Boursin a Pinterest sensation during the 2017 holiday season, and evolved the Mini Babybel character into the hero of snack time.
