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about

history nerd turned brand strategist

Born on the west coast, raised in the south, kicked off my career in the midwest and now I find myself in Brooklyn, NY... I'm in a constant state of "Where in the World is Carmen Sandiego?"

I’ve always had a passion for exploring the past to understand where we are now.  Exploring how cultural shifts influence behavior and applying that to boost a brand's visibility is what drew me to strategy. That or having a safe space to nerd out 🚀 

When I’m not strategizing, you can find me traveling, FaceTiming my dog in Oregon, praying that Arsenal won't choke, or reliving the trauma of being voted second most wittiest in high school.

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cv

arnold / associate strategy director 
08/2023 - present 

Mischief. 

mccann worldgroup / senior strategist
08/2021 - 08/2023

Inspired the world's* #1 makeup brand to break out of outdated beauty standards to showcase a more diverse and inclusive vision of beauty.

 

Helped other beauty, fashion, and image-driven brands like ASOS and essie regain their cool factor.  

*Maybelline reaches over 200 million people in 120 countries. A cool opportunity to engage with beauty on a global scale, earning a more meaningful role for the brand in consumers lives from the U.S. to China. 

cavalry / senior strategist  
09/2019 - 08/2021 

Carved out a new role for Kim Crawford to own as a true friend to women wine drinkers.

Challenged pretentious, snobby wine culture with Woodbridge. 

Unleashed Meiomi's it factor to take it from challenger brand to category leader. 

Learned Italian to create a masterbrand portfolio architecture for Ruffino's house of brands. 

cavalry / strategist & assoc. strategist 
09/2017 - 09/2019 

Launched Corona's most successful line extension ever by appealing to a demographic that mainstream light beers had ignored.

Helped propel an imported beer brand from Mexico to become the #2 beer brand in America.

Relaunched the 100-year-old Laughing Cow brand, made Boursin a Pinterest session during the 2017 holiday season, and evolved the Mini Babybel character into the hero of snack time. 

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