Building on the momentum of “Brilliantly Boring since 1865” launch, we leaned into the concept that “the right money moves aren’t as risky as you think" for year 2. We used PNC’s steady, boring approach to counter the risky behaviors financial FOMO can drive. 

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Bonus: We sponsored a challenge​ ("Boring into Brilliance") on the new Project Runway season - designers were tasked to turn seemingly boring fabrics into a brilliant 'fit. I had the chance to watch the finale live and witness the Disney production team in all their glory. A dream come true for a fan from the early Bravo days (RIP). ​

 

​press: LBB, Campaign, AdAge, Media Post​