How do you get hockey fans in Dallas to like a bank? Give them free hats... but with a twist... hats with luscious locks of lettuce. Hockey's kinda famous for it. 

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PNC Bank was investing in local branch presence and needed to make a splash in Dallas (where it was outspent and out-shouted by bigger banks). We took advantage of a sports sponsorship with the Dallas Stars to show that we care about long-term growth -- both on and off the ice. 

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We set up a pop-up "bank branch" outside the American Airlines Center and gave away 20,000 hats, while boosting brand awareness and engagement.

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LBB, Ad Age, Yahoo