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maybelline new york 
tattoo brow 

problem 

MNY led the brow category for 10+ years but e.l.f. and NYX were doing a better job at winning over young consumers with fun, relevant, and engaging content. 

insight 

Brows in 2022 embraced individuality over conformity. Brow styles have historically marked distinct eras — the 90s embraced thin, the 2000s favored bushy, and the 2010s raged over the “Instagram brow." In 2022, a variety of trends gave young people the freedom to pick and choose whatever brow look they wanted. 

strategy

Join the browvolution and brow your way –  Tattoo Studio’s range of products let you transform brows into whatever you want them to be. 

https://www.tiktok.com/discover/my-best-brow-era

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