problem  

Non-matte finishes with satin and shine were growing in popularity, but weren't respected for their lasting wear.  

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insight 

Shine needed street cred, and NYC—with its “if you can make it here, you can make it anywhere” mindset—was the perfect proving ground.​

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strategy

Introduce Vinyl Ink as a game-changer in longwear - shine that lasts through whatever you do.