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maybelline new york 
superstay moodmakers

challenge

Earn a permanent spot in their makeup bag before the next trendy lipstick lures them away. 

insight 

Dressing loud was the new dressing down. We wanted to dopamine dress our black pandemic uniforms away, turning to bright, vibrant colors for a mood lift. 

 

strategy

Get in the mood, stay in the mood -- 6 new shades scientifically designed to boost your mood all day. 

Casted Maybelline's first ever Drag Queen -- Eureka O'Hara 🔥

results 

#1 liquid lipcolor, worn by 33 million people in the world 

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