challenge  

Sky High's viral success triggered a tidal wave of copycat mascaras, so we needed to re-assert our lengthening authority. 

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insight

Young people today are rejecting the limits of what they are born with.

 

strategy

Sky High helps you defy the limits of your natural lash length. 

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execution 

We took to the skies to show off Sky High's "limitless lash altitude" with Winnie Harlow (and ITZY for the China market) going on a gravity-defying adventure ✈️ 

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results 

#1 lengthening mascara in market, over 38 million units sold