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maybelline new york 
color tattoo eye stix

problem 

There was an expectation-reality gap with shadow sticks in market - most promised fun but lacked functionality. 

insight 

Bold color comes with a fear factor. 

Post-pandemic, Gen Z wanted to let loose, play, and have fun with bold color without fear of making a mistake.  

strategy

There's no wrong way to tattoo. 

Line, shadow, and prime any way you want in one easy, multi-use stick - no makeup artist or glam squad required. 

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