problem 

Maybelline’s Tattoo line feels intimidating, implying permanence and that it's only for experts only, not everyday play.​

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insight 

Bold color comes with a fear factor, but Gen Z wants to have fun with it without fear of making a mistake.  

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strategy

There's no wrong way to tattoo. 

Line, shadow, and prime any way you want in one easy, multi-use stick - no makeup artist or glam squad required.