After a year of delays, dashed wedding plans, and nearly half of engaged couples stuck in limbo, Kim Crawford gave them a way to finally tie the knot. Through #MarryMeKimmyC, we launched a social-first activation, inviting couples to enter for the chance to win a dream pop-up wedding via our microsite. We sparked excitement on social, let our followers nominate cities, and ultimately flew two lucky couples out to NYC. The best part? We got an ACTUAL Kim Crawford to officiate the wedding. ​

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LBB