top of page

corona premier
launch campaign 


Men 35+ saw beer as a reward and social lubricant, yet faced limited choices - Michelob Ultra played into the work/reward trope and other mainstream domestic lights evoked memories of college days gone by. 


It’s not “better-for-you” if any part of it sucks. And all of the “better-for-you” light beers were all falling short of expectations. 


Introduce Corona Premier as the refined light beer for those with elevated expectations. 


  • Most successful launch in Corona and Constellation history 

  • #3 fastest growing beer in the category 

  • #13 largest brand in the High End 

bottom of page