corona premier
brand campaign 

problem 

Drinkers saw Corona Premier as a better Corona, not as a better light beer.   

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audience 

The new breed of “everyday athletes” are pro-burn but anti-burnout. 

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insight 

Play is the ultimate antidote to burnout. 

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strategy

Re-establish Corona Premier as the Corona for those who come to play. 

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idea

We brought to life the "active" side of the beach.