corona premier
brand campaign 

the situation  

Drinkers saw Corona Premier as a better Corona, not as a better light beer.   

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the insight  

Everyday athletes live for the sweat but not the sacrifice.

They’re not counting macros, chasing PRs, or Instagram clout. 

For them, balance is the win: a life where play and rest coexist, and a beer that keeps pace without slowing them down.

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the strategy

Re-establish Corona Premier as the Corona for those who come to play.

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the idea

We brought the "active" side of the beach to life.