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corona premier
brand campaign 

problem 

Drinkers saw Corona Premier as a better Corona, not as a better light beer.   

audience 

The new breed of “everyday athletes” are pro-burn but anti-burnout. 

insight 

Play is the ultimate antidote to burnout. 

strategy

Re-establish Corona Premier as the Corona for those who come to play. 

idea

We brought to life the "active" side of the beach.  Where Michelob Ultra asks people to dream of an elevated state of athletic pursuit, Corona Premier recognizes that many simply aspire to play more. 

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